What it is

Internal linking is an important part of on-page SEO. It helps search engines understand your site structure, distributes authority across pages, and improves user navigation. This tool reviews all links on your page, showing you how internal and external links are being used.

How to fix it

Aim for a healthy balance where most links point to your own internal pages. Use nofollow attributes on external links to low-quality or untrusted sites where you don’t want to pass link equity. A strong internal linking strategy ensures better crawlability, improved rankings, and an overall stronger site structure.